Buy It Now (2024) (2024)

JB Smoove takes the helm in this dynamic business competition, where aspiring entrepreneurs must capture the attention of 100 potential customers in just 90 seconds. If their product resonates with the audience, contestants advance to face a panel of Amazon executives and celebrity entrepreneurs. This elite group decides which innovative products earn a spot in Amazon’s coveted Buy It Now Store. Each episode culminates in the thrilling moment when one entrepreneur is awarded a $20,000 prize, providing a significant boost to their business dreams.