How To Go Viral (2019)

Richard Clay, an art historian specializing in semiotics and iconoclasm, explores the evolving significance of cultural symbols throughout history. By analyzing iconic images, music, and various cultural artifacts, he delves into the concept of "stickiness"—what makes certain ideas and visuals resonate and endure. Through his unique insights, Clay reveals the intricate relationship between emerging technologies and the shifting meanings that shape our understanding of culture across the ages.